2020 E-Commerce Outcome – ICSC March 18, 2021

E-commerce growth from quarter-to-quarter and year-over-year shows notable change this year as consumers across the country have shifted their shopping online out of necessity. As vaccines are distributed and state and local restrictions are lifted, much of
this growth is likely to level off; however, consumers still plan to take advantage of online channels. While e-commerce growth has certainly accelerated, the coming year will likely provide insight into a new e-commerce and physical store equilibrium. The retail real estate industry and the world have undergone significant change, and the consumer’s desire to return to a sense of normalcy may lead to very different e-commerce trends in 2021.

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